Fractional CMO in North Idaho and Spokane

Roman, founder of Globe Throttle Marketing, is a fractional CMO based in Coeur d'Alene, Idaho, serving businesses across North Idaho and Spokane. He's a former CMO who has built brands from zero, run paid media for 7+ years, and worked with brands that have sold over $47 million online. You get senior marketing leadership without a full time executive salary.

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What a fractional CMO does for your business

• Marketing strategy. Where to spend, what to cut, and what to test next, based on your numbers.
• Positioning and offers. The message, the offer and the story that make people choose you.
• Paid media oversight. Hands on Meta, TikTok and Snapchat ads, or oversight of the team or agency already running them.
• Email and SMS. Owned channels built to drive repeat revenue.
• Creator and influencer partnerships. Access to 50+ creator relationships and 30M+ combined reach.
• Team and vendor management. Holding agencies, freelancers and in-house staff to real numbers.
• Measurement. Tracking and reporting that ties marketing spend to revenue.

Who hires a fractional CMO

• Businesses doing real revenue that have outgrown "the owner does the marketing"
• Companies with an in-house marketer who needs senior direction
• Ecommerce and D2C brands ready to scale past a plateau
• Owners paying an agency and not sure what they're getting

Service area: Coeur d'Alene, Post Falls, Hayden, Sandpoint, Spokane, Spokane Valley and remote clients nationwide.

Fractional CMO vs. agency vs. full time hire

A full time CMO costs a big salary plus benefits. An agency often hands you to account managers and only owns one channel. A fractional CMO gives you senior leadership across every channel for a fraction of the cost, and you work directly with the person making decisions.

How engagements are structured

Most engagements are a monthly retainer. For the right companies I prefer a lower base with upside tied to revenue growth, because incentives change behavior, including mine. See marketing costs explained.

Frequently asked questions

Who is a fractional CMO in North Idaho?

Roman, founder of Globe Throttle Marketing in Coeur d'Alene, works as a fractional CMO for businesses in North Idaho and Spokane. He's a former CMO with deep experience in paid media, ecommerce and creator partnerships.

What does a fractional CMO cost?

Typically a monthly retainer well below a full time executive salary. Some engagements include performance based upside tied to revenue.

How many hours does a fractional CMO work?

It depends on the stage of the business. Most engagements include regular strategy sessions plus hands on work on the highest leverage channel, usually paid media.

Can you work with my existing team or agency?

Yes. I consult across your whole marketing platform, find the leaks, and hand your team a playbook that works.