Talent Management for Car Creators
If you're a car, truck or motorsports creator looking for a manager, I work with automotive creators to land better brand deals and build sponsorships. I've negotiated five figure deals between car creators and major aftermarket brands, run 25+ car and truck giveaways, and I buy ads for automotive brands, so I know both sides of the deal.
What I do for car creators
- Build sponsorships. Tires, wheels, suspension, wraps, tint, audio and parts brands for your project builds.
- Brand outreach. Pitching you to automotive brands that fit your channel and audience.
- Rates and negotiation. Creative fees, product value, install reimbursement, usage rights and timelines.
- Contract review. NDAs, influencer agreements and publicity waivers read before you sign, with an attorney for big deals.
- Giveaways. Help planning and running car and truck giveaways if that's a direction you want to go. See how to start a car giveaway.
- Merch and revenue. Ideas and help on merch, stores and other income beyond brand deals.
Why a car guy for a manager
Generic talent agencies don't know the difference between a coilover and a lift kit, and brands can tell. I'm in the car world myself. I know which brands sponsor builds, what a fair deal looks like for a set of tires plus install, and how build timelines actually go when parts are back ordered. That shows up in how you get pitched and what you get paid.
Who this is for
- Build and project car channels
- Truck, off-road and overland creators
- Supercar, exotic and car spotting accounts
- EV and Tesla creators
- Motorsports, drift, drag and track creators
- Detailing and DIY channels
You don't need a million followers. An engaged audience that trusts your builds is what automotive brands pay for.
How it works
- Intro call. Your channels, builds, audience and goals.
- Plan. Media kit, rates and the brands we go after.
- Deals. I pitch, negotiate and handle contracts.
- Grow. Long term sponsors, bigger builds and better rates over time.
Management is usually paid as a percentage of the deals brought in. We'll set terms that fit your channel on the first call. For creators outside automotive, see brand deals for creators.
Frequently asked questions
Do car creators need a manager?
Not always, but a manager who knows the automotive industry can land more build sponsorships, negotiate better rates and handle contracts, so you can focus on building and filming.
How do car YouTubers get sponsored?
By building an engaged audience around their builds and pitching brands whose parts fit those builds. Tire, wheel, parts and detailing brands regularly sponsor project cars.
What should a car build sponsorship include?
Usually a creative fee, the product, install costs or reimbursement, clear deliverables and timelines, and defined usage rights for the content.
How much do car influencers get paid?
It ranges widely by audience and deliverables. Build deals with major brands can reach five figures in creative fees plus product.
How do I apply for management?
Book a call through the contact page with your channel links. I keep my roster small, so I'll tell you honestly if it's a fit.
Car creator looking for a manager?
Send me your channels and your current build. I'll tell you which brands fit and what deals are realistic.