Influencer Marketing Agency for Brands
Globe Throttle Marketing connects brands with creators who actually move product. I've built relationships with 50+ creators across automotive, outdoor, firearms, military and lifestyle, with 30M+ combined reach. I'm a former CMO and a media buyer, so creator campaigns get judged on revenue, not likes.
Why most influencer campaigns don't pay off
Most brands pick creators by follower count, send product, get a post, and never know if it sold anything. Then they decide influencer marketing doesn't work. Usually the problem was the setup:
- Wrong fit. A huge audience that doesn't buy what you sell.
- One and done. A single post disappears in 48 hours. Trust is built over months.
- No tracking. No UTMs, no codes, no partnership ads data, so nobody knows what worked.
- No paid amplification. The best creator content never gets put behind ad spend.
What I do for brands
- Creator sourcing. I match you with creators whose audience is your buyer, from my own network first, not a database scrape.
- Deal structure. Flat fees, product, usage rights, whitelisting and performance components set up so the deal makes sense for both sides.
- Creative direction. Briefs that give creators room to sound like themselves while still selling the product.
- Partnership ads. Running the best creator content as Meta partnership ads from the creator's handle, where it usually converts best.
- Tracking. UTMs, codes and attribution so every creator gets judged on real numbers.
- Long term programs. Ongoing ambassador relationships instead of one-off posts.
Industries I know best
Enthusiast brands where buyers follow people they trust: automotive and aftermarket, firearms and 2A, outdoor and hunting, powersports, military and veteran owned brands, apparel and lifestyle.
Fit beats follower count
A creator with 150k followers whose audience matches your buyer will beat a generic 2 million almost every time. I care about who's watching, how they comment, and whether that creator has ever sold anything before. Follower count measures reach. It doesn't measure trust, and trust is what converts.
How pricing works
Creators set their own rates, and those go to the creator. I'm paid for strategy, sourcing, deal structure and campaign management. Most creators in my network work on flat fees rather than affiliate only deals, so plan for that. Anyone telling you influencer reach comes free is selling something.
Frequently asked questions
What does an influencer marketing agency do?
It finds the right creators, negotiates and structures the deals, briefs the content, tracks results and often runs the content as paid ads. Globe Throttle Marketing is run by Roman, a former CMO with a 50+ creator network, who manages campaigns personally.
How much does influencer marketing cost?
Creators set their own rates, which vary by audience size, platform, deliverables and usage rights. On top of that you pay for strategy and management. We'll scope a realistic budget on the first call.
How do you measure influencer marketing results?
With UTMs, discount codes, partnership ads data and revenue tracking in your store. Every creator gets judged on sales and cost per acquisition, not just views.
Do you work with micro influencers?
Yes. Smaller creators with a tight, trusting audience often outperform big accounts on a cost per sale basis.
What are Meta partnership ads?
Ads that run from a creator's handle with your brand as the partner. You get the creator's credibility with the targeting and scale of paid ads, and they're often the best converting format for creator content.
Want creators that actually sell?
Tell me what you sell and who buys it. I'll tell you which creators fit and what a realistic campaign looks like.