Stateline Auto Sales: 4 to 5 Extra Cars a Week on $50 a Day
You don't need a giant budget to move cars. Stateline Auto Sales in Post Falls started with $50 a day on Facebook and Instagram, and the ads were selling cars within two weeks.
The setup
Stateline is an independent dealership in Post Falls, Idaho. They wanted more buyers on the lot without paying big-agency retainers or burning money on ads that just got likes.
What we did
- Started small on purpose. $50 a day is enough to find out what works before spending more.
- Real inventory in the ads. Actual cars on the lot, not stock photos or generic "come on down" ads.
- Local targeting. Buyers within driving distance of Post Falls, Coeur d'Alene and Spokane.
- Leads to the sales team fast. A $6 lead is only worth something if someone calls it back quickly.
The results
Leads came in at around six dollars each, and cars started selling from the ads in the first two weeks. By the end of month one the dealership was selling 4 to 5 additional cars a week, and it has kept improving since.
Do the math: $50 a day is about $350 a week. At 4 to 5 extra cars a week, that's roughly $70 to $90 in ad spend per car sold. For a dealership, that's not a cost, that's a steal.
The takeaway
For local businesses, the budget matters less than the basics: the right offer, the right area, and fast follow-up. Start small, prove it, then scale.
Run a dealership or local business?
Tell me your average sale and your area, and I'll tell you what a realistic first month looks like.