Lead Generation for Local Businesses
Getting leads is easy. Getting leads that answer the phone and book a job is the hard part. Globe Throttle Marketing runs Facebook, Instagram and Google lead campaigns for local service businesses, including construction and home services, and judges every campaign on booked jobs, not form fills.
Why most lead gen disappoints
- Junk leads. Cheap instant forms pull people who tapped by accident or forgot they filled it out.
- Slow follow up. A lead called back the next day is often already booked with someone else.
- Wrong metric. Cost per lead looks great while cost per booked job quietly goes up.
- Shared leads. Lead-selling services often sell the same lead to several companies at once.
- No feedback loop. The ad platform never learns which leads turned into customers.
How I build lead generation that books jobs
- Your own leads. Campaigns run in your ad account, so every lead is yours alone.
- Qualifying forms. Higher intent instant forms, qualifying questions and landing pages that filter out tire kickers before they hit your phone.
- Speed to lead. Instant text and email follow up the moment a lead comes in, plus alerts so your team calls fast.
- The right offer. Free estimates, inspections, seasonal specials or financing, built around your service and margins.
- Feedback to Meta. Sending booked and closed jobs back to the ad platform so it finds more people like your real customers.
- Google for urgent searches. Search ads for people who need you right now. See Google ads vs Facebook ads.
Instant forms vs landing pages
Facebook instant forms are fast and cheap, but they can bring lower quality leads. Landing pages cost more per lead but often bring people who are more serious. Most local businesses do best testing both, adding qualifying questions to forms, and judging them on booked jobs instead of raw lead count.
Industries I run lead gen for
- Contractors and home services
- Pest control
- Tile, flooring and remodeling
- Auto detailing, tint and glass
- Gyms and fitness
- Car dealerships
- Bigger purchases: see high ticket products
Based in North Idaho and working with businesses in Spokane, Coeur d'Alene, Post Falls and across the US.
Frequently asked questions
How do local businesses get more leads?
Usually with a clear offer, Facebook and Google ads aimed at people in the service area, a qualifying form or landing page, and fast follow up so leads get contacted before they book someone else.
Are Facebook lead ads worth it for local businesses?
Yes, when the form qualifies people, leads get called fast, and results are judged on booked jobs. Cheap leads that never answer aren't worth anything.
What's a good cost per lead?
It depends on the industry and job size. A high value job can justify a much higher cost per lead. Cost per booked job matters more than cost per lead.
Should I buy leads or run my own ads?
Running your own ads usually gives you exclusive leads and data you own. Bought leads are often shared with competitors.
How fast should I follow up with a lead?
As fast as possible, ideally within minutes. Instant text and email follow up helps keep leads warm until someone calls.
Want leads that actually book?
Tell me your service, area and average job size. I'll tell you what lead campaign I'd run first.