Facebook Ads for Contractors & Home Services
I run lead generation for construction and home services companies, and I build every campaign around booked jobs, not cheap form fills. Globe Throttle Marketing helps roofers, remodelers, HVAC, plumbing, landscaping and other home service companies get exclusive leads from Facebook, Instagram and Google.
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What I run for contractors
- Exclusive leads. Campaigns in your own ad account, so leads aren't shared with three other contractors.
- Project creative. Before and after photos, job site videos and finished work from your real projects.
- Offers that get calls. Free estimates, inspections, seasonal tune-ups and financing options.
- Qualifying forms. Questions about project type, timeline, address and budget so your crew isn't chasing tire kickers.
- Service area targeting. Homeowners in the zip codes and towns you actually serve.
- Speed to lead. Instant text follow up and alerts so you call while the homeowner is still interested.
- Google Ads. For emergency and urgent searches like "roof leak repair near me" where Google usually wins.
Trades this works for
- Roofing and siding
- HVAC, plumbing and electrical
- Remodeling, kitchens and bathrooms
- Decks, fencing, concrete and landscaping
- Windows, doors and garage doors
- Painting, flooring and cabinets
- Custom home builders
Seasonality matters
Home services are seasonal. Roofing and exterior work spike in spring and summer, HVAC around the first heat wave and cold snap, remodeling after the holidays. I plan budgets and offers around your busy seasons and use slow months to build your pipeline.
Judge it on jobs, not leads
A $20 lead that never answers is more expensive than a $150 lead that books a $15,000 job. I track leads through to booked and closed jobs, and send that data back to Meta so it finds more homeowners like your real customers. More on this in lead generation for local businesses.
Frequently asked questions
Do Facebook ads work for contractors?
Yes. Before and after creative, a clear offer like a free estimate, qualifying forms and fast follow up can bring steady exclusive leads for home service companies.
Should contractors use Facebook or Google ads?
Often both. Google captures urgent searches like emergency repairs. Facebook works well for planned projects like remodels, roofing and landscaping, where you can show your work.
How do contractors avoid junk leads from Facebook?
Use qualifying questions on forms, higher intent form settings or landing pages, and judge campaigns on booked jobs. Fast follow up also improves lead quality.
How much should a contractor spend on Facebook ads?
It depends on your average job size and capacity. Many local contractors start with a modest daily budget and scale once they know their cost per booked job.
Do you run lead gen for home services?
Yes. I run lead generation for construction and home services companies.
Want your schedule full?
Tell me your trade, service area and average job size. I'll tell you what I'd run first.