Turning Around an Ecom Brand Losing $75K a Month on Meta
An online store reached out spending about $100,000 a month on Meta ads and bringing in about $25,000 in sales. That's roughly $75,000 a month going out the door. Here's how the recovery worked.
The situation
The brand asked me to keep its name private, so this one's anonymous. What wasn't private was the problem: spend kept going up and sales didn't follow. When ads cost four times what they bring back, every extra dollar makes it worse.
Why recovery takes months, not days
A struggling account can't be fixed by flipping a switch. Meta's algorithm has learned from months of bad signals, and it needs time and clean data to relearn. Cutting everything at once kills delivery. Changing too little keeps the bleeding going.
How I approach a recovery
- Stop the bleeding. Cut spend on what clearly isn't working, without starving the parts that are.
- Check the tracking. If Meta is optimizing toward bad data, nothing else matters.
- Rebuild the structure. Simpler campaigns, clearer goals, and a budget that follows results.
- Fresh creative and angles. New hooks built around why customers actually buy.
- Scale only when the numbers earn it.
The results
It took a few months, but the account is back to running the way it should and converting meaningfully better. I'm keeping the exact figures private for the client.
The takeaway
Spend isn't growth. If your ad account is spending more and making less, the fix usually isn't a bigger budget. It's going back to the fundamentals and giving the algorithm something good to learn from.
Spending more and making less?
Send me your numbers. I'll tell you honestly whether it's fixable and what I'd do first.