Firearms Marketing Agency
Globe Throttle Marketing helps firearms, ammo, optics, accessory and 2A apparel brands grow when the big ad platforms say no. I've worked as CMO of a firearms focused tech platform, I know the restrictions from the inside, and I build growth systems that don't depend on a platform's permission.
Talk about growing your 2A brand
The firearms marketing problem
Most brands can buy growth on Meta and Google. Gun brands mostly can't. Ads for firearms and ammunition sales are restricted or prohibited on the major platforms, and the workarounds get accounts banned. The brands that win build a machine that doesn't need ad platform approval.
What I build for firearms brands
- Email and SMS. Your owned list is your ad platform. Drops, restocks and promos sell here first.
- Creator partnerships. Gun, hunting, tactical and veteran creators whose audiences actually buy. See firearms influencer marketing.
- Giveaways. Buy to enter and list building giveaways that sell product and grow your audience, structured legally.
- Policy-safe paid ads. Where products like apparel, training or certain accessories are eligible under current written policy, I run them carefully without risking your main accounts.
- Content and organic. Range content, builds and education that gives people a reason to follow before they buy.
- Tracking. UTMs and revenue tracking by channel so you know what's actually driving sales.
Brands this works for
- Firearms manufacturers and custom builders
- Ammo and reloading companies
- Optics, lights, holsters and accessories
- 2A apparel and lifestyle brands
- Gun shops, ranges and training companies
Don't gamble your accounts
Every gun brand eventually gets pitched a workaround: cloaked pages, sanitized ad accounts, creative that tiptoes around the product. It works until it doesn't, and then the account, the pixel data and the history are gone. I follow the written policies and build growth on channels you own.
Read the full playbook in the firearms marketing guide.
Frequently asked questions
Can firearms brands run Facebook or Google ads?
Ads for firearms and ammunition sales are prohibited or heavily restricted on the major platforms. Some adjacent products like apparel or training may be eligible depending on current written policy.
What's the best marketing channel for a gun brand?
An owned email and SMS list, fed by creators, giveaways and organic content. It's the one channel no platform can take away.
Do you work with gun shops and ranges?
Yes. Local gun shops, ranges and training companies can grow with email, creators, events and policy-safe local marketing.
Do giveaways work for firearms brands?
Run legally, they can sell product, build your list and create content at the same time. Prize choice matters so you attract real buyers.
Do you have experience in the firearms industry?
Yes. I've worked as CMO of a firearms focused tech platform and run marketing for brands across the 2A, outdoor and hunting space.
Building a brand in the 2A space?
Tell me what you sell. I'll tell you where your growth is hiding and how to get it without risking your accounts.