Facebook Ads for Home Builders
Every month a finished spec home sits unsold, it costs you carrying costs and ties up money for your next build. Globe Throttle Marketing runs Facebook and Instagram ads for home builders and developers that want to sell more homes, fill communities faster and get qualified buyers through the model home.
What I run for home builders
- Spec and inventory home campaigns. Ads for move-in ready and nearly finished homes, the ones costing you the most to hold.
- Community launches. Building an interest list before lots release, so you open with buyers already waiting.
- Model home and open house traffic. Event campaigns that get serious buyers walking through.
- Video walkthroughs. Finished homes, floor plans, build progress and neighborhood tours, cut for Reels and Feed.
- Qualified buyer leads. Forms that ask timeline, price range, pre-approval and whether they need to sell first.
- Incentive pushes. Rate buydowns, closing cost help and upgrade packages promoted to warm audiences.
- Retargeting. New construction buyers take months. Stay in front of everyone who toured online.
Builder plus agents
Many builders sell through their own sales team, outside agents, or both. Campaigns can drive buyers straight to your sales office and also build awareness among local agents, so more agents bring their buyers to your homes.
The housing ad rules most people get wrong
Real estate ads on Facebook and Instagram fall under Meta's Special Ad Category for housing. That means no targeting by age, gender or zip code, a minimum radius around any location, and limited audience options. A lot of agents and builders get ads rejected, or run them wrong and waste money, because they don't know this. I build campaigns inside those rules from day one, using strong creative, smart offers and retargeting to reach the right people instead of relying on targeting tricks that aren't allowed.
Why me
- I run lead generation for construction and home services companies
- 7+ years running Meta ads, and brands I've worked with have sold $47M+ online
- I build funnels for high ticket purchases with long buying cycles
- Based in North Idaho, a busy building market, and working with builders across the US
Builders this works for
- Production and semi-custom builders with spec inventory
- Custom home builders looking for more build clients
- Developers launching new communities or townhome projects
- Build-to-rent and multifamily lease-up
- Barndominium, cabin and tiny home builders
Frequently asked questions
Do Facebook ads work for home builders?
Yes. Video walkthroughs, inventory home promotions, model home events and retargeting can bring qualified buyers and help sell spec homes faster.
How do builders sell spec homes faster?
Promote move-in ready inventory with video tours and incentives like rate buydowns, drive traffic to open houses, follow up fast, and retarget everyone who showed interest.
How do you market a new home community before it opens?
Build an interest list ahead of time with ads showing renderings, floor plans and location, then give that list first access when lots or homes release.
Are there special rules for home builder ads on Facebook?
Yes. Housing ads fall under Meta's Special Ad Category, which limits targeting by age, gender and zip code and requires a minimum radius.
Can ads help custom home builders get more clients?
Yes. Build stories, finished home tours and process content, plus a qualifying inquiry form, can bring serious custom build inquiries.
Got homes to sell?
Tell me how many homes you build a year and what's sitting in inventory. I'll tell you how I'd move it.