Facebook Ads for Real Estate Agents
Most realtor ads get a pile of cheap leads that never answer the phone. Globe Throttle Marketing runs Facebook and Instagram ads for real estate agents and teams that want more buyer and seller conversations, with the follow up and tracking to turn them into closings.
Get a free real estate ad audit
Buyer leads vs seller leads
- Buyer leads are easier and cheaper to get. Home search offers, new listing alerts, first-time buyer guides and open house promos. Volume is high, but many buyers are months away.
- Seller leads are worth more and cost more. Home valuation offers, "what's my home worth" funnels and market reports pull in homeowners thinking about selling. See real estate seller leads.
Most agents need both: buyers to keep deals moving now, sellers to build listings.
What I run for agents and teams
- Lead campaigns that qualify. Forms that ask timeline, price range, pre-approval status and whether they already have an agent.
- Listing ads. Video tours and photo carousels for your listings, which also attract new buyers and sellers to you.
- Personal brand ads. Short videos of you talking about the local market, so leads already know and trust you before the first call.
- Retargeting. Stay in front of everyone who watched your videos or visited your site, for the months it takes them to decide.
- Speed to lead. Instant text follow up and CRM alerts, because a buyer lead goes cold fast.
- Tracking to closings. Cost per appointment and cost per closing, not just cost per lead.
The housing ad rules most people get wrong
Real estate ads on Facebook and Instagram fall under Meta's Special Ad Category for housing. That means no targeting by age, gender or zip code, a minimum radius around any location, and limited audience options. A lot of agents and builders get ads rejected, or run them wrong and waste money, because they don't know this. I build campaigns inside those rules from day one, using strong creative, smart offers and retargeting to reach the right people instead of relying on targeting tricks that aren't allowed.
Who this is for
- Solo agents who want a steady pipeline instead of relying only on referrals
- Teams that need enough leads to feed several agents
- Brokerages recruiting agents or promoting the brand
- Investors buying homes directly from sellers
Builders and new construction: see Facebook ads for home builders.
Frequently asked questions
Do Facebook ads work for real estate agents?
Yes, when the offer is strong, the form qualifies people, leads get fast follow up and you stay in front of them with retargeting. Buyers and sellers often take months to act, so consistency matters.
How much do real estate leads cost on Facebook?
It varies a lot by market and offer. Buyer leads are usually cheaper than seller leads. Cost per appointment and cost per closing matter more than cost per lead.
What is the Special Ad Category for housing?
Meta's rules for housing ads. They block targeting by age, gender and zip code and require a minimum radius, so campaigns rely more on creative, offers and retargeting.
Should realtors run buyer or seller ads?
Usually both. Buyer ads keep deals moving, and seller ads build listings, which are worth more over time.
How do agents turn Facebook leads into clients?
Fast follow up, a few qualifying questions, consistent text and email nurture, and retargeting ads that keep you familiar until they're ready.
Want more closings from your ads?
Tell me your market, price range and how you follow up now. I'll tell you what campaign I'd run first.