Car Giveaway Blitz: $407K in Sales at a 5.8x ROAS in Two Weeks
A giveaway brand came to me with a Shopify store doing almost no sales. In a single two-week ad blitz, about $70,000 in Meta ad spend brought back more than $407,000 in sales.
The setup
This one is under NDA, so no names. The model is simple: buy a product, earn entries to win a vehicle. The brand had the prize and the store, but almost no sales were coming through before we launched ads.
How the blitz works
- Two weeks, all in. A short, focused push instead of a slow drip. A hard deadline does a lot of the selling for you.
- The prize is the hook. Creative led with the vehicle and the deadline. People aren't buying a product, they're buying a shot at the car.
- Entry stacking. Bigger orders earn more entries, which pushes people to buy more than the minimum.
- Scale what works, fast. In a two-week window there's no time to wait. Winning ads get budget, losers get cut the same day.
The results
In two weeks: 10,411 purchases at an average cost of $6.74 each, an average order of about $39, and link clicks at about $0.45. Every dollar spent on Meta brought back about $5.80 in sales.
That's the difference between a store that's barely moving and one that turns a giveaway into a launch event.
The takeaway
Giveaways are urgency machines. The deadline and the prize create the demand. The ads just have to put the right offer in front of the right people, fast, and get out of the way.
Running a giveaway?
Tell me your prize, your product and your timeline, and I'll tell you how I'd run the blitz.